Luisa E. Farinha
Luisa Farinha has built a dynamic career at the intersection of fraud prevention, guest services, and operational leadership. With over a decade of experience across world-renowned organizations including FIFA, On Location, Walt Disney World, and Cirque du Soleil, she has consistently demonstrated the ability to reduce risk, protect payments, and elevate customer and team experiences.
In her current role as Fraud Prevention and Chargeback Manager with On Location, Luisa plays a critical part in protecting global transactions and ensuring seamless fan and partner experiences as the organization prepares for the FIFA World Cup 2026. She also serves as Guest Service and Security Manager, overseeing teams, investigating fraud, analyzing trends, and ensuring company assets are protected while operations remain smooth and efficient.
Previously, Luisa managed government-funded housing programs in Puerto Rico, where she successfully built a warranty department from the ground up, aligning with HUD and housing program guidelines.
Before that, she spent nearly 14 years at Walt Disney World, where she rose through the ranks to Guest Experience Manager, launching new systems, leading large teams, and improving operations across Guest Relations, Cirque du Soleil, and Arrival Experiences.
Fluent in Spanish and Portuguese, Luisa is skilled at navigating complex challenges in fast-paced, high-pressure environments. She has been nominated for multiple service awards and is most proud of her ability to successfully transition across industries, applying her expertise in leadership, fraud risk management, and customer experience to each new role.
What do you attribute your success to?
I attribute my success to the people I have been surrounded by throughout my career. From mentors and leaders who guided me, to colleagues and teams who collaborated with me, I’ve been fortunate to learn from those around me. Their support and influence have helped shape my path and strengthen my commitment to leading with integrity and purpose.
What advice would you give to young women entering your industry?
The advice I share with young women entering the industry is to always pay attention to detail. It’s often the small things that make the biggest difference, whether it’s in fraud prevention, operations, or guest experience. Precision and consistency build trust, and trust is the foundation of both professional success and meaningful relationships.
What are the biggest challenges or opportunities in your field right now?
The greatest challenge in this industry is fraud itself. It is constantly evolving, which requires me to stay up to date with trends, technology, and criminal behaviors. It’s a field where vigilance is key, and where adaptability and ongoing learning are essential to staying ahead and protecting both organizations and their customers.