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Leadership With Purpose: Building Teams that Excel

You Either Win or Learn

Terri Labarge
Terri Labarge
District Sales Manager Representing Neutrogena and Aveeno
Syneos Health
Leadership With Purpose:  Building Teams that Excel

I’ve learned leadership isn’t about chasing perfection—it’s about resilience, growth, and moving forward with purpose. As women, we’re expected to deliver results and nurture culture at the same time. For me, that dual role isn’t a burden—it’s a privilege.

Today I lead a team of nine field representatives within a national organization of eighty‑one. Like many first‑year expansions, we’ve experienced turnover and growing pains. We responded with clarity, coaching, and community—and watched performance and confidence rise together.

LEADERSHIP AS COACHING

I came up through the field, so I know the highs of a great win and the sting of a tough day. That’s why I lead as a coach first: walking alongside my team, not just in front of them. My non‑negotiables are clear messaging, practical training, and alignment with regional goals—and I model the behavior I expect from others. When leaders show accountability and optimism, teams mirror it.

BUILDING HIGH‑PERFORMING TEAMS

High‑performing teams aren’t accidents—they’re built with intention from day one. Here are the practices I use to set a strong foundation:

·       Hire with purpose: Recruit for skill and for fit—how strengths complement the team matters as much as the résumé.

·       Onboard with care: Equip people with tools, context, and confidence. Early investment pays loyalty and results.

·       Make roles clear: Transparency beats confusion. Clarity frees energy for performance.

·       Coach continuously: Learning doesn’t stop after week one. Every interaction is a chance to level up.

·       Recognize effort & wins: Appreciation builds trust and momentum—both the outcome and the grind that got there.

·       Empower autonomy: Let people solve day‑to‑day without waiting for permission. Ownership drives innovation.

·       Manage performance with heart: Set goals, track progress, and give constructive feedback that unlocks potential.

People over numbers—always.

PEOPLE OVER NUMBERS

Yes, metrics matter. But people matter more. When individuals feel seen and supported, results follow. Recognition, clarity, and autonomy create not only success—but staying power.

TO WOMEN WHO LEAD

Your authenticity is your advantage. Don’t tone down your directness, empathy, or ambition—those are the hallmarks of effective leadership. Lift as you climb. Build not just teams, but communities of women who step into their own power because you showed it was possible.

Lead with purpose. Build people. The results will take care of themselves.

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